WhatsApp Business API pricing in India: What changes on 1 October 2026

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Meta's WhatsApp Business Platform has shifted from per-conversation billing to per-template-message billing since July 2025, with marketing templates costing ₹0.8631 and utility or authentication templates costing ₹0.1150 per message delivered to Indian numbers. Two significant changes take effect on 1 October 2026: free-form service messages sent within a 24-hour customer service window will become chargeable at ₹0.1150 each, and utility templates sent during an open service window will no longer be free. Each business phone number will receive a monthly free tier of 1,000 service messages, after which charges apply from the 1,001st message. Businesses without a payment method on file risk having messages beyond the free tier go undelivered, so Meta advises adding billing details before October. India-specific template rates are not changing on that date, meaning the existing rupee rate card remains in effect beyond the transition.

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