Whatnot buys AI startup Shaped to boost live shopping recommendations

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Livestream shopping platform Whatnot has acquired Shaped, an AI startup specializing in machine learning-driven real-time recommendations and search. The acquisition is aimed at strengthening Whatnot's personalization and content discovery capabilities. The move comes as Whatnot looks to expand its presence across new product categories. By integrating Shaped's technology, the platform hopes to deliver more tailored shopping experiences to its users.

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