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What B2B Teams Need to Know Before Building an Online Marketplace

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An online marketplace is a platform where multiple third-party sellers transact with buyers, while the operator manages infrastructure, payments, and rules without owning any inventory. Unlike a standard eCommerce store run by a single seller, a marketplace involves three parties — operator, seller, and buyer — with the operator earning revenue through commissions or subscription fees. B2B marketplaces differ significantly from B2C formats, featuring longer purchase cycles, invoice-based payments, and approval workflows before orders are placed. Companies with existing supplier networks can use the model to become a central procurement hub rather than remaining one of many buyers. Launching a marketplace also requires a fundamentally different technology architecture, covering multi-vendor onboarding, catalog management, order splitting, and distributed payment settlement.

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