Weight-Loss Drugs Like Ozempic Fuel Growth in Beauty and Nutrition Markets

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The rising use of weight-loss drugs such as Ozempic is generating new demand in both the beauty and nutrition industries. Companies are developing protein- and fiber-rich products to address nutritional deficiencies common among users, with firms like Nestle and Tata Consumer among those preparing targeted offerings. Beauty brands are also responding by marketing makeup and skincare alternatives to cosmetic procedures for this growing consumer base. The trend is largely driven by rapid pharmaceutical advancements and an expanding patient population using these drugs. Analysts see this as an emerging market shaped by the intersection of medical and lifestyle industries.

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