WebP Images Cut File Sizes by Up to 50%, But PNG and JPG Still Have Their Place
WebP, Google's image format, can reduce file sizes by 25–35% compared to JPG and up to 50% compared to PNG, making it a strong default for web use cases like marketing sites and e-commerce. It also uniquely combines lossy compression with alpha transparency and supports animation, advantages neither JPG nor PNG offer individually. However, WebP is unsuitable for print and prepress workflows, inconsistently supported by email clients, and can cause quality degradation when repeatedly re-saved in lossy mode. Teams with older design tools or unsupportive CMS ecosystems may also face practical friction when adopting the format. Experts recommend treating WebP as the go-to choice for web images while retaining PNG, JPG, or TIFF for specialised workflows that demand higher fidelity or broader compatibility.
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