Walmart-sponsored gaming site Restart lays off entire editorial team

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Restart, a gaming media website launched in late 2024 and sponsored by Walmart, has laid off its entire editorial staff. The site's former editor-in-chief, Brandy Berthelson, announced the layoffs in a Friday post, with other staff members also confirming they had been let go. Restart was operated by Moonrock, a content marketing agency, and functioned as a Walmart-affiliated platform that embedded partner tracking links to Walmart product pages within its game coverage. The site's editorial mission page described it as 'powered' by Walmart, though it noted the arrangement provided no direct revenue share from purchases made through those links.

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