Walmart CEO pledges no dynamic pricing based on personal data or time of day

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Walmart CEO John Furner has written an open letter to customers assuring them that the retailer will not use personal data to adjust product prices. The company recently began rolling out digital shelf labels in its stores, which some consumers feared could enable surge or personalized pricing. Furner clarified that the switch is intended to reduce time spent by store associates on manual price updates, not to implement dynamic pricing. He also confirmed that factors such as a shopper's income, purchase history, or perceived urgency will never influence what they are charged.

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