Visual CPQ lets machine builders' customers lay out production cells and get priced quotes faster
A machine builder reported a three-to-six-week quoting cycle for production lines, with every enquiry routed through engineering for drawings, equipment lists and cost estimates. Visual CPQ (Configure, Price, Quote) addresses this by letting customers configure cells themselves in 3D within a browser, using components from the supplier's catalogue. The system checks layouts for collisions and safety-zone clearances, simulates throughput to reveal bottlenecks, and produces a priced bill of materials plus an engineering-review request. The author argues this speeds responses and improves enquiry data quality, and that outputs can integrate with ERP, PLM and CRM systems via API. Indicative pricing starts at EUR 40,000 for a basic configurable cell, rising to EUR 60,000–120,000+ for multi-line or multi-plant platforms.
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