Viral TikTok review sends indie comic creator Dare's work flying off shelves

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A TikTok video reviewing indie creator Dare's comics at Anime NYC went viral, amassing one million likes. The reviewer had visited Dare's booth, which had largely gone unnoticed at the event, and highlighted his Yoruba-inspired titles 'Ori: Holder of the Heads' and 'Etch'. The surge in attention brought Dare approximately 25,000 new followers on social media. The overnight viral momentum also caused his available comic stock to sell out almost immediately.

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