Veritas extends anti-counterfeit chip to jewelry, trophies and fragrance bottles

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Counterfeiters are increasingly able to copy brands' logos and marks, selling fake items known as "superfakes" as genuine products. To combat this, the startup Veritas has developed its own chip designed to verify whether goods are authentic. The company is now expanding the technology beyond its earlier uses to cover jewelry, trophies, and fragrance bottles. The move targets a growing problem for luxury and consumer brands as fakes become harder to distinguish from originals.

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