Uttar drafts grounded customer replies for small sellers using a local open-weight model

Uttar is an app that helps small Instagram and WhatsApp sellers answer routine customer questions about price, cash-on-delivery, and delivery times. It matches each message against the seller's own product catalog and shop rules, then uses a locally run model to produce a few draft replies in the seller's language and past voice. Sellers review and send the drafts themselves, and the app flags questions it cannot answer from the seller's data instead of guessing. The developer chose a self-hosted model because per-token API pricing would exceed the planned subscription cost, and it keeps customer conversations on the device. Early testing also showed the model inventing policies, which the developer addressed with explicit rules against unlisted answers.
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