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Urban Company sues Kent RO for defamation over misleading purifier ads in Delhi HC

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Urban Company has filed a defamation lawsuit against Kent RO Systems in the Delhi High Court, alleging that the company's advertisements for its Native water purifiers were misleading. The legal action follows what was described as an aggressive marketing campaign by Kent RO. In response to the lawsuit, Kent RO has agreed to remove the disputed advertisements along with related social media posts. The Delhi High Court has directed Kent RO to comply with the takedown within a fifteen-day timeframe. Urban Company disclosed the legal proceedings through a filing on the NSE.

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Urban Company sues Kent RO for defamation over misleading purifier ads in Delhi HC · ShortSingh