UK mother-son duo built vegan supplement brand into £55m business

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A UK mother-son team invested £15,000 to develop a vegan protein supplement starting in 2017. They initially took kitchen fitting jobs to finance their first product stock. Their company, Free Soul, now generates an annual turnover of £55 million and employs 50 people. Its products are currently stocked by major UK retailers such as Tesco, Boots, and Sainsbury's.

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