uBlock Origin drops Facebook ad filtering as Meta's obfuscation proves too complex
Popular ad-blocking extension uBlock Origin has stopped attempting to filter Facebook advertisements. Meta has made its ad delivery system so technically complex and obfuscated that maintaining effective filters became impractical for the uBlock Origin team. The move highlights the escalating arms race between ad-blocking tools and major platforms determined to protect their advertising revenue. Facebook's ad infrastructure reportedly changes frequently enough to render filter rules ineffective almost as soon as they are written.
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