Two Contentful builds reveal key lessons on content modeling and editorial control

A development team implemented Contentful-based CMS solutions for two clients — nonprofit Addiction Education Society (AES) and AI platform CrewAI — each with distinct editorial needs. For AES, structured content models for resources, stories, and core pages enabled staff to publish updates in minutes instead of days, without relying on developers. CrewAI's solution used reusable Figma-designed components mapped to Contentful models, letting marketing assemble pages while engineers controlled rendering via GraphQL. AES retained its existing WordPress learning system alongside the new Astro-and-Contentful marketing platform to avoid downtime, with a migration path planned for later. The projects highlighted three critical pre-migration questions: what content is reusable, which system owns each publication step, and which existing tools should remain in place.
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