Travis Kelce joins Recover 180 as investor in $53M hydration brand deal

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Kansas City Chiefs tight end Travis Kelce has signed on as an investor and brand partner with organic hydration company Recover 180. The deal, valued at $53 million, further expands Kelce's growing business portfolio spanning fashion, fitness, food, and lifestyle sectors. Kelce emphasized the role of proper hydration in athletic performance and recovery as his motivation for the partnership. Despite his off-field ventures, the NFL star made clear that securing another Super Bowl title remains his primary focus.

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