Tracking SDR ramp with SQL: days to first reply, decider meeting, and target
Ramp time is usually quoted as a single figure, such as the roughly three-month median from Bridge Group's 2025 study of 351 B2B companies, but that number says little about an individual team. The article argues ramp should be broken into milestones: first reply from a problem owner, first meeting with a decision maker, and first month at target. Using a simple CRM activity table, teams can calculate these milestones per rep with SQL queries. Monthly meeting counts can also show the first 30-day window where a rep hits the target of eight meetings. Comparing the gaps between milestones helps reveal whether delays come from onboarding, account list quality, or reaching the wrong contacts.
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