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Tracking Competitors' Google Ads With the Ads Transparency Center and Alerts

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Google's Ads Transparency Center, launched in 2023, lists the ads verified advertisers run across Search, YouTube, Shopping, Maps and Play, including first- and last-shown dates. While useful for one-off checks, the interface is slow for comparing several competitors and offers no export or official API. The article presents a third-party Apify Actor, built by the author's company SteadyScrape, that returns creative-level data as structured rows, with a sample script that summarizes formats, active ads and run times. The author highlights three signals to watch: how long an ad has run, whether it is currently active, and when new creatives appear. In a test, the script returned 40 HubSpot-linked ads, though some came from partners, so advertiser IDs or name searches are needed to isolate a single company's ads.

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