Top 10 indie apps claim 43% of traffic, leaving most in a long tail

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A snapshot from the Indie App Landscape report on Censuus, dated September 24, 2026, tracked 262 independent apps that collectively recorded 1,884 visits and 863 store taps. Just ten apps accounted for 43% of all visit traffic, yet the remaining majority of attention was still distributed across the rest of the catalogue. The data also revealed sharp category-level differences, with Food & Drink drawing far more visits per app than categories like Productivity. On the platform side, 235 of the 262 tracked apps are available on iOS, while only 99 are on Google Play, suggesting most indie developers start on Apple's platform. Analysts note that low traffic for tail-end apps reflects a distribution challenge rather than a product quality issue, as average store ratings across tracked apps remain high.

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