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Tim Cook says he never tried to emulate Steve Jobs as Apple CEO

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In August 2011, Steve Jobs personally called Tim Cook to initiate a planned leadership transition at Apple, aware that his health was deteriorating. Jobs nominated Cook as his successor, a request that came as a surprise to Cook. Jobs expressed confidence in Cook's distinct abilities, acknowledging that his approach differed significantly from his own. Cook has since stated that rather than trying to replicate Jobs, he focused on being the best version of himself in the role.

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Tim Cook says he never tried to emulate Steve Jobs as Apple CEO · ShortSingh