TikTok launches Must Eat, an in-app restaurant guide built on user content

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TikTok has introduced Must Eat, a new section of its app that aims to rival restaurant review platforms such as Yelp and Google Maps. The feature draws on roughly 40 million posts, reviews, and comments about dining that have accumulated on the platform. It organizes videos and discussions about local businesses into restaurant recommendation guides. Users can also leave reviews, call or book reservations, and search for nearby spots on a map. The announcement was made on Wednesday, with TikTok US CEO Adam Presser presenting the feature at a launch event.

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TikTok launches "Must Eat" feature, moving into restaurant guides

TikTok is expanding beyond video entertainment with a new restaurant guide feature called "Must Eat." The addition signals a push into local dining recommendations. The move places TikTok in more direct competition with established review platforms such as Yelp and Google. Because the source article is brief, details on rollout timing, geography, and how the feature works are not included here.

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