Thai websites unprepared for AI search shift, GEO strategy needed

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An October 2026 analysis reveals Thai websites are largely unprepared for AI-driven search, with three of six major sites having unreadable robots.txt files and none specifying AI bot permissions. User behavior has shifted significantly, with 35% of US consumers starting product searches with AI tools compared to 13.6% using traditional engines. Research shows AI-generated summaries now appear for over half of queries, drawing from different sources than traditional search results. The concept of GEO (Generative Engine Optimization) has emerged to optimize content for citation in AI responses, moving beyond traditional SEO.

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