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Temu Spent $962M on Meta Ads in Europe Amid Fake Influencer Concerns

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Chinese e-commerce giant Temu has allegedly spent close to one billion dollars on Meta advertising across Europe. Research suggests that a significant number of influencer accounts promoting Temu's products may be fake, with one account named Ya Lili being a notable example. The findings have raised serious concerns about advertising ethics and regulatory compliance in the region. The matter has drawn the attention of the EU's Digital Services Act regulator, which has launched an assessment into the platform's practices.

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