Telangana Uses Traditional Drum Beating to Drive SIR Awareness in Villages

The Telangana government has revived the traditional practice of drum beating to spread awareness about its SIR drive across rural areas. This age-old method, long used in villages to communicate important public messages, has proven effective in drawing the attention of local residents. The initiative taps into a culturally familiar form of communication to ensure the campaign reaches communities at the grassroots level. The approach highlights the administration's effort to use traditional outreach methods alongside modern communication tools.
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