Technical guide explains postback attribution for affiliate tracking systems

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A technical article explains how tracking systems attribute affiliate conversions when transactions occur on external sites. The process requires the tracking system to embed a unique identifier in redirect links sent to affiliate networks. When a conversion occurs, the network sends this identifier back via a server-to-server postback request. The system verifies the identifier's signature to validate the conversion and prevent fraud. This method allows attribution without requiring tracking pixels on external merchant sites.

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