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Tech Companies Upgrade Employee Swag as AI Era Brings Fashion Ambitions

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Tech companies have long been known for distributing branded merchandise to their employees and fans. However, a new wave of prominent technology firms is elevating their approach to company swag, moving beyond basic nerdy gear. The latest merch from leading tech companies reflects a more stylish and premium aesthetic compared to previous generations. This shift signals how today's top tech firms are using fashion-forward branding as a point of pride and identity in the AI era.

Read the full story at NYT Technology

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