T. Rowe Price includes memecoins in crypto ETF, citing active investment strategy

Asset management giant T. Rowe Price, overseeing $1.9 trillion in assets, has included memecoins in its cryptocurrency ETF. The firm argues that ruling out established memecoins on principle would contradict its active approach to crypto investing. Rather than applying blanket exclusions, the manager appears to evaluate digital assets on a case-by-case basis. The decision signals a notable shift in how major traditional financial institutions are approaching the broader crypto asset class.