Swiss Brand On Signs Mbappé as Partner, Eyes Football Market with 2027 Cleat Launch

Swiss footwear company On, originally known for its innovative running shoe technology, has expanded into lifestyle sports and apparel and gone public. The brand recently announced a partnership with French football star Kylian Mbappé, who will play an active role in shaping products and strategy. The collaboration marks On's entry into the football segment, with a dedicated cleats line slated for release in 2027. Mbappé's involvement goes beyond endorsement, giving him influence over the creative and strategic direction of the new football division.