Swatch Launches Gold MoonSwatch 1969 Edition With Lottery-Based Purchase System

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Swatch has unveiled the Mission to the Moon 1969, a new limited-edition MoonSwatch model. The watch features components made from Omega's 18K Moonshine Gold, making it a premium addition to the collaborative line. Rather than selling the watch through a first-come, first-served retail launch, Swatch is requiring interested buyers to enter a lottery for a chance to purchase one. The lottery system appears designed to avoid the chaotic crowd scenes that plagued earlier MoonSwatch releases.

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