Survey Links Online Shaming to Status Seeking, Not Just Justice
Public criticism on social media often escalates into online vigilantism that humiliates individuals. Several studies suggest that schadenfreude, or taking pleasure in others' misfortune, can drive people to back public shaming. Some users may display outrage primarily to gain social prestige rather than out of genuine concern for the issue. Spectators who cheer on such humiliation help normalize it as a legitimate form of accountability.
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