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Super League Kerala bets on sustainability and grassroots growth in third season

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Super League Kerala is gearing up for its third season with a focus on long-term sustainability rather than short-term spectacle. CEO Mathew Joseph has outlined a club-first financial model aimed at building a stable ecosystem for Indian football. The league is investing in grassroots talent development alongside digital innovation and ambitions for global broadcasting reach. Notably, it is introducing India's first league format where matches can be decided by penalty shootouts. The overarching aim is to channel Kerala's deep passion for football into a structured and enduring football economy.

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Super League Kerala bets on sustainability and grassroots growth in third season · ShortSingh