Study: Only 46% of B2B SaaS Sites Ready for AI Comparison Queries
A crawl of 50 public B2B SaaS websites by Convertos.ai assessed how well each site provides evidence for AI-powered answer engines to accurately describe and cite their products. Sites were scored up to 8 points across signals such as crawlable HTML, structured data, pricing pages, customer proof, and comparison content. Of the 46 sites that returned observable homepage data, 76% scored 7 or 8 out of 8, with pricing and company pages present on all of them. However, comparison or alternatives pages were the weakest area, appearing on fewer than half the sites at just 45.7%. The researchers warn that without clear, current comparison content on their own sites, brands risk having AI systems rely on competitor pages or outdated third-party sources when answering buyer queries.
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