Study of 3.2M Telegram channels finds median post reach drops from 31% to 3% as audience grows

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A new open-data study analyzed 3,205,346 public Telegram channels by dividing average post views by subscriber count to calculate audience reach. Channels with 1,000 to 5,000 subscribers showed a median post reach of 31.4%, while channels exceeding 500,000 subscribers reached just 3.3% of their audience. Researchers chose the median over the mean to avoid distortion from outliers, including channels where viral forwards push view counts above total subscriber numbers and channels with inflated or inactive follower bases. Channels below 1,000 subscribers were excluded due to statistical noise caused by single forwarded posts skewing the ratio. The findings are published as open data, with a full percentile ladder per audience-size band available via API to provide transparent benchmarking context.

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ProgrammingDEV Community ·

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