Study finds Google AI Mode surfaces products priced 21.6% higher than standard search
A new study by ProductRise has found that Google's AI Mode tends to recommend products that are significantly more expensive than those surfaced by Google's traditional search results. The price gap between the two modes was found to average 21.6% for identical or comparable products. The findings raise questions about whether AI-driven search recommendations may inadvertently — or deliberately — favor higher-priced items. This could have notable implications for consumers who rely on Google's AI Mode for shopping decisions. The report has drawn attention in the tech community, though Google has not yet publicly responded to the findings.
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