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Study Compares 10 App Store Optimization Tools for New iOS Apps

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A developer reviewed ten ASO tools to see which ones help brand-new iOS apps with no ratings or marketing budget. The comparison covers each tool's cheapest paid plan, whether it offers a free option, its keyword data source, and whether it has an MCP integration. The author also disclosed that they built one of the tools, Lazy ASO, and that its pricing was checked on 8 November 2026. The evaluation focused on search demand data from Apple, evidence on whether new apps can break into top-10 rankings, and localized naming for different countries. The article also reports that the author's own app received over 2,700 first-time downloads from App Store search after launching without ratings or ads.

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