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Study: AI chatbots cite brands under 1 year old 0% of the time across 500 queries

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A researcher at Kre8on ran 500 brand-related queries across ChatGPT, Claude, Gemini, and Perplexity to study how AI engines cite brands. The study covered 50 brands segmented by age and used 10 intent-based queries each, generating 2,000 total query results. Brands less than one year old were never cited by any of the four AI platforms. Having a Wikipedia or Wikidata entry emerged as the strongest single predictor of being cited, while technical SEO tools like llms.txt showed no measurable impact. High-authority mentions across three or more external domains proved more influential than any on-site optimization tactic.

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