SShortSingh.
Back to feed

Steve Jobs Urged Apple to Market Values Like Nike, Not Just Products

0
·1 views

After rejoining Apple in 1997, more than a decade after his 1985 dismissal, Steve Jobs focused on reinventing the company's brand. He looked to Nike's advertising approach, which stressed values over the products themselves. Jobs said Apple's central belief lies in passionate people capable of driving positive change. He also stressed that clear communication matters in a crowded marketplace where companies compete for attention.

Read the full story at Times of India

This is an AI-generated summary. ShortSingh links to the original source for the complete article.

Discussion (0)

Log in to join the discussion and vote.

Log in

Related stories

0
IndiaTimes of India ·

Iran Deepens Military Support for Houthis Amid Rising Saudi Tensions

Tehran has stepped up its backing of Yemen's Houthi rebels, supplying intelligence and military guidance aimed at pressure on Saudi Arabia. The alliance now reportedly spans weapons training, drone development, and missile production. Analysts say this assistance has markedly strengthened the Houthis in their ongoing conflict. The growing Iranian role has heightened security concerns across the region. Regional leaders are consequently reviewing their own strategies in response.

0
IndiaTimes of India ·

India's Zorawar light tank faces armour versus mobility trade-off

India's Zorawar light tank programme is grappling with how to strengthen protection without compromising its mobility. The Indian Army wants tougher armour capable of withstanding more powerful munitions and emerging threats. The vehicle is being developed by the Defence Research and Development Organisation together with Larsen & Toubro, with service entry expected around 2028 to 2029. One proposed remedy is a phased approach that would allow early production while planning later protection upgrades.

0
IndiaTimes of India ·

Calendly founder's 2013 bet on scheduling software grew into a $3B company

In 2013, Tope Awotona started Calendly to address the scheduling problems that professionals often encounter. He funded the early stages with his own money, retirement savings, and loans. The company gradually gained traction over the following years. By 2021, its valuation had passed $3 billion, supported by a large user base and rising demand for online scheduling tools.