Start AI in Sales by Automating Simple, Clearly Defined Tasks

The author argues that AI adds the most value in sales where inputs and outputs are clearly defined and tasks are easy to measure. Handing all sales and customer conversations to AI would likely fail, since real interactions can unfold in too many unpredictable ways. Instead, the recommendation is to automate gradually, beginning with the simplest work. The suggested first step is recording every incoming inquiry and tracking its handling progress, without yet responding to customers. This stage is verifiable, since one can check whether each inquiry was recorded and what happened to it next, and it keeps inquiries from going missing.