Starbucks explores AI-driven personalized digital menus at drive-thrus

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Starbucks CEO Brian Niccol said on an earnings call that the company plans to explore drive-thru experiences that recognize customers as they arrive. These would include personalized digital menus and simpler payment options. The move parallels similar AI-driven menu experiments reportedly under way at Taco Bell, which can alter menu boards on a car-by-car basis. McDonald's has also recently piloted an AI-powered drive-thru feature at a small number of locations. The article notes these efforts reflect a broader industry push to use artificial intelligence to speed up and customize fast-food ordering.

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