Spotify to label AI artist profiles and bar their music from recommendations

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Spotify is rolling out a new 'AI Persona' label for artist profiles that represent artificial intelligence-generated identities rather than real musicians. Music from these AI personas will be excluded by default from Spotify's editorial playlists, algorithmic suggestions, and personalized recommendations. The move signals a deliberate effort by the streaming platform to distinguish human artists from AI-generated ones. This policy aims to ensure that listeners are not inadvertently served AI-generated music through the platform's standard discovery features.

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