Sonos unveils Ace Ultra headphones, Beam Ultra soundbar, and AI-powered OS update

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Sonos held an event in New York City to announce two new audio products: the Ace Ultra headphones and the Beam Ultra soundbar. The company also revealed Sonos 27, a major update to its audio operating system that deeply integrates artificial intelligence. A highlight of the software update is an in-house voice assistant built specifically for music playback and system control. The announcement marks Sonos' largest product reveal since 2024, when a troubled app rollout damaged customer trust. Both hardware products had previously been spotted in an FCC filing in early August.

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