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Softscotch details six marketing tools built from agency client work

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Sanju Joseph, founder of digital marketing agency Softscotch, describes six software products the firm has released for marketers, founders and small businesses. The products grew out of recurring problems the agency saw across client engagements and were built only if they met criteria for real demand, complete solvability and weekly time savings. The article is aimed at developers, covering how each tool works technically, including performance, structured data, crawling, embeds and integrations. The lead product, DarnItSEO, audits websites for SEO and for visibility in AI answer engines by crawling pages directly, scoring them and producing a prioritized action plan. The write-up also notes that more than 100 free standalone utilities, such as robots.txt and schema validators, are available without signup.

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