Social Posting Automation Silent for 14 Days While Monitoring Falsely Showed All Clear
A ¥1.2M/month content automation system stopped publishing to Instagram and TikTok on July 28–29, but the failure went undetected for two weeks because social posting lanes were never included in the existing monitoring script. The oversight was not a bug but a design gap — the watchdog tool was intentionally built to cover only article-related pipelines, leaving social channels completely unobserved. Compounding the problem, posting scripts consistently exited with code 0 even when no content was actually published, causing the system to register eight out of twelve failed runs as healthy. The operator discovered the outage only by chance while reviewing logs for an unrelated issue. A revised monitoring approach was subsequently implemented, shifting the health check from 'did the script complete' to 'does a success marker appear in today's log,' better aligning technical signals with real business output.
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