Smartphone shipments fall as Vivo and Xiaomi lose ground to rivals
Shipments of Vivo smartphones fell 34% to 6.4 million units, the steepest drop among the top five brands. Repeated price hikes disrupted retailers' inventory planning, while scarce entry-level models further eroded the company's standing. Xiaomi, whose value-for-money proposition has long been a key draw, also faced headwinds, with its shipments declining 28% to 4.7 million. Higher component costs pushed both firms to make compromises on pricing and memory configurations. Together, these trends point to Chinese manufacturers losing market share in the period covered.
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