Skydance CEO Ellison Says Streaming Must Compete for Attention Like TikTok

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At Skydance's first employee town hall after acquiring Warner Bros. Discovery in October, CEO David Ellison said the combined company competes for viewers' attention with major tech firms. Earlier, he had identified a feed of short vertical videos as critical to the company's future. On Monday's earnings call, Ellison named YouTube as the main rival, noting that Paramount and Warner Bros. Discovery's combined broadcast, cable, and streaming properties still trail it. The remarks highlight the push by traditional media-streaming companies to adopt short-form, TikTok-style formats to keep audiences engaged longer.

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