Should Founders Build an MVP Before Finding Customers? Two Contrasting Stories

Some startup questions can be settled through conversations or a simple landing page, while others require a working product, and mixing the two wastes effort. Joel Gascoigne built Buffer before confirming demand, then tested interest with a two-page site and a pricing page, and reported his first paying customer four days after a launch in November 2011. Figma, by contrast, stayed in stealth for years and raised its first round without user metrics, and both companies survived, so neither path proves a rule. The article argues founders should identify whether customer risk or product risk is their bigger unknown and pick the cheapest test for it. It also notes that signals like compliments, signups, and clicks reveal far less than commitments, pilots, or payments.
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