Shoppers now expect personalised experiences beyond price discounts

Consumer expectations in retail are shifting, with shoppers increasingly valuing tailored experiences over price cuts alone. Retailers are being pushed to use customer data to recommend products and communicate in ways that feel relevant to each individual. The trend reflects a broader move toward relationship-driven engagement as a means of building loyalty. Businesses that fail to personalise risk losing customers to competitors who do. Note: the full article text was not provided, so this summary is based only on the original headline.