Shopify Rollouts Lets Merchants Test Discount Offers Before Black Friday

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Shopify announced on October 2, 2026 that discounts can now be included in Rollouts, letting merchants show a new promotion to part of their store traffic. The feature supports comparing a new offer against the existing one, which can help merchants judge its value before a storewide sale. The article notes that higher order counts after a price cut do not automatically mean a more profitable promotion. Rollouts offers three types: Experiment for comparison, Event for time-limited changes, and Launch for permanent ones. Access depends on plan level and staff permissions, with Experiments requiring a higher tier than basic Rollouts.

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