Shopify Reports AI Search Tripled Store Traffic and Orders Year Over Year

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Shopify has revealed that AI-driven traffic and orders to its merchant stores tripled year over year in the second quarter. Unlike publishers, who have seen AI erode their search traffic, Shopify says the technology is adding to its ecosystem rather than replacing traditional search. The e-commerce platform noted that AI search is generating additional sales rather than cannibalizing existing Google-driven traffic. This positions Shopify as an early beneficiary of the shift toward AI-powered discovery and shopping.

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