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Shopify Checkout Recovery: Unanswered Customer Questions Matter More Than Discounts

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The article argues that many abandoned Shopify checkouts stem from customers' unanswered questions rather than high prices. It suggests store owners walk through their own sales funnel as a customer to identify where questions arise. Key recommendations include placing delivery and returns information near the product page's buy button and showing full totals, including delivery, in the cart. It also advises answering payment, account and security questions directly on the checkout page, and providing shipping and tracking details in order confirmations. The author maintains that fixing these gaps recovers more sales than new promotions.

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